Dallas, Texas 08/22/2013 (Financialstrend) – Yahoo! Inc. (NASDAQ:YHOO) is a digital media company. The company was founded in 1994 it’s headquarter is in Sunnyvale, California. Through the company’s technology and insights, YHOO provides search, content and communication tools on the web and on the mobile devices globally. It operates Yahoo.com which provides users with a free search capacity like News, Sports, Finance, Entertainment and Lifestyle.It also provides communications tools, like Yahoo! Mail that provides users with e-mail, instant messaging, and mobile text messaging, and Yahoo! Messenger, an instant messaging service. In addition the company offers mobile and emerging products for watching TV and also offers a range of marketing services.
For the first time since May 2011, YHOO attracted more U.S. visitors then Google Inc (NASDAQ:GOOG) during July which indicates that improvement efforts by Chief Executive Officer Marissa Mayer are gaining power.
As for the numbers, more than 196 million unique visitors spent time on the U.S. Web portal’s sites during the month, while Google recorded 192 million visitors in the month. In the line Microsoft Corporation (NASDAQ:MSFT) sites came in third, while Facebook and AOL were fourth and fifth, respectively.
But, the history says YHOO has always had huge traffic but is not able to monetize that traffic effectively. Records points out that YHOO and Microsoft have around 30% of the search market, but its sales are negligible as compared with Google. So, the question arise that, is YHOO’s CEO Marissa Mayer on the right track?
Mayer was hired from Google since July of last month. She said that more users will lead to better financial results. Once she said on a call with analyst that her business strategy is “People, then products, then traffic, then revenue.” So, putting the efforts in that direction she revamped the home page, e-mail and weather services with attractive designs and other improvements. Also, she has been pushing company’s developers and designers to make improvements to the company’s products and services at Sunnyvale, California.