Ford Motor Company (NYSE:F), the heavyweight leader of the truck game, has not sold a mid-size version in the United States since 2012. It didn’t intend to cannibalize the perpetually remarkable sales of its F-150. Moreover, it possesses an attractive line of vans to accommodate plumbers, painters and other small operations, at least that’s the reason former CEO Mark Fields provided a couple of years ago.
Ford has since altered its approach. Sometime in 2019, it plans to launch an all-new version of the Ranger, which is a little pickup it presently manufactures in South Africa, Thailand and Argentina, and sells almost everywhere except the United States. Mike Levine, who is the head of product communications in North America, stated this newest form of the truck, which was once sold in the U.S., will be established in Michigan.
Waiting 2 years to get back the Ranger is what works for company. Levine added that they have put the major focus on F-Series in the current scenario, including the F-150, making it more fuel efficient and capable.
In 2011, the last year company manufactured Rangers in the United States, it received one in three mid-size truck sales, around 71,000 vehicles in all. Its top peer was the Nissan Frontier with count of 51,700 units. Levine mentioned that the Ford Ranger continues to be the second best-selling mid-size pickup truck internationally. With the new Ranger to be launched in the United States and Canada in upcoming 2 years, North American customers will have an alternative of purchasing a mid-size truck that’s functional, affordable, maneuverable and rugged.
However, Ford may have to alter its formula a bit if it intends to get some of Honda’s appeal. Most importantly, the Ridgeline features named as unibody construction seen in sedans, providing it more of the convenience for the road compared to most trucks, which have builds that are fastened on to the frame.
This report is for information purposes only, and is neither a solicitation or recommendation to buy nor an offer to sell securities. Financials Trend is not-a-registered-investment-advisor. Financials Trend is not a broker-dealer. Information, opinions and analysis contained herein are based on sources believed to be reliable, but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. The opinions contained herein reflect our current judgment and are subject to change without notice. Financials Trend accepts no liability for any losses arising from an investor's reliance on the use of this material. Financials Trend sometimes gets compensated up to one hundred and fifty thousand dollars per month for featuring particular stocks. See site disclaimer for complete compensation. Financials Trend and its affiliates or officers currently hold no shares of these stocks. Financials Trend and its affiliates or officers will purchase and sell shares of common stock of these stocks, in the open market at any time without notice. Financials Trend will not update its purchases and sales of these stocks in any future postings on Financials Trend's websites. Certain information included herein is forward-looking within the context of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements concerning manufacturing, marketing, growth, and expansion. The words "may", "would," "will," "expect," "estimate," "anticipate," "believe," "intend," " project," and similar expressions and variations thereof are intended to identify for ward-looking statements. Such forward- looking information involves important risks and uncertainties that could affect actual results and cause them to differ materially from expectations expressed herein. *Financials Trend does not set price targets on securities. Never invest into a stock discussed on this web site or in this email alert unless you can afford to lose your entire investment.