What’s not driving Ford Motor Co. (NYSE:F)?

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Ford Motor Company produces cars and trucks. The company and its subsidiaries also engage in other businesses, including manufacturing automotive components and systems and financing and renting vehicles and equipment. The company is divided up into the following four operating segments: Automotive, Visteon Automotive Systems, Ford Motor Credit Company, and The Hertz Corporation.

Ford Motor (NYSE:F) traded in a range yesterday that spanned from a low of $10.90 to a high of $11.37. Yesterday, the shares fell 3.9%, which took the trading range below the 3-day low of $11.34 on volume of 58.3 million shares. Often times after large one-day declines, short-term traders may play for some degree of mean reversion.

The Barchart Technical Opinion rating is a 100% Sell with a Strongest short term outlook on maintaining the current direction. Longer term, the trend strength is Maximum. Long term indicators fully support a continuation of the trend.

The relative strength index (RSI) is a momentum oscillator that is able to measure the velocity and magnitude of stock price changes. Momentum is calculated as the ratio of positive price changes to negative price changes. The RSI analysis compares the current RSI against neutral(50), oversold (30) and overbought (70) conditions. Alerts will inform you when stocks recede from oversold/overbought levels or breakthrough neutral (50). The current RSI is 32.15 suggesting a bearish price action.

The Exponential Moving Average (EMA) is similar to a simple moving average (average price over a set period) but it utilizes a weighting factor that exponentially declines from the most recent data point (recent prices are weighted higher than oid prices). EMA analysis compares the short term (5 days and 13 days), intermediate term (20 days) and long term (50 days) EMA’s. The respective EMA’s will give bullish signals when trading above trailing EMA’s and below the current price and vice versa. EMA alerts include crossovers (i.e the 5 day EMA crosses above/below the 20 day EMA) and EMA convergencies (5 day EMA equivalent to 13 day EMA). The 5 day EMA 11.27 is higher than the last trade price suggesting a short term bearish pattern building up. Long term, the 50 day EMA 11.72 is also higher than the current trading price depicting a bearish trend overall..

Ford Motor Company (NYSE:F) is all set to announce its earnings on Apr 27/b. As per Zack’s analyst ratings, Ford Motor Company (NYSE:F) currently has an average brokerage rating of 2.5. On a scale of 1 to 5, a rating of 1 or 2 would indicate a buy, and a rating of 4 or 5 would signify a sell recommendation. A rating of 3 would indicate a hold on the stock. The consensus target price on (NYSE:F) is $13.461 with a high of $17 and a low of $10.

As such, while we believe Ford Motor Company (NYSE:F) represents a compelling growth story exposed to several secularly attractive markets, it would be interesting to see how it fairs for long-term investors.