Zero8 and ZoomAway Travel Inc (CVE:ZMA) reported that the two companies together will advance and commercialize white label, free to play games on the mobile platform. These games will be specially designed to target hospitality Industry. For the purpose, they have entered into a letter of intent for the joint development and commercialization of these games and the ‘Zero8’ kiosk platform in the market.

The highlights

ZoomAway management reported that this deal perfectly fits into its comprehensive focus on software products targeting to different customers in the hospitality segment. These types of products are expected to result in new and interesting technology opportunities in the existing outdated and stale hospitality industry.

Many consumers are in quest of products that have the capability to not only attract the younger market but also engaged and retail them like millennials. ZoomAway will look to associate with these parties and provide them innovative offerings to improve overall user experience, which in result will have a positive impact on loyal customer base.

Subject to completion of the reported deal conditions, the two companies’ intent to complete a Definitive Contract that will help ZoomAway get the exclusive, international rights to the commercialization of the free-to-play mobile game system and the Zero8 Kiosk platform. They will also work together in the development of platforms in the imminent future. The prime objective remains to improve mobile gaming and travel experience for the customers.

Zero8 management is excited about this deal with ZoomAway as the collaborative efforts will extend the scope of combine games, travel and hospitality reach far beyond conventional tactics. It should be known that Zero8 is a company based in Reno, and specializes in digital media and game development solutions.

In the last trading session, the stock price of ZoomAway declined more than 4% to close the trading session at CAD$0.110.

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