Tencent Music Entertainment Group (NYSE:TME) has moved into a strategic business collaboration with CoMix Wave Films. The new partnership will see Tencent grace its music platforms with some original soundtracks.
Plans to enhance the platforms
According to sources, these will be soundtracks from 17 of the most outstanding animated movies. Those are movies directed by Makoto Shinkai, and they are known as Garden of Words and the 5 Centimeters per second. They are set to play on platforms, including the Kuwo Music, QQ Music, WeSing, and the Kugou Music.
CWF happens to be one among the leaders when it comes to the Japanese anime sector. It is widely known for having a remarkable lineup of works that are loved by people around the globe.
A fast-rising animation studio by the name Makoto Shinkai Studio has been attracting a great deal of attention over the past few years because of its outstanding performance. It is under the CWF umbrella, and the Chinese animation fans can’t just get enough of it. Loved for its unique capabilities, the Makoto Shinkai Studio has done a lot in line with the creation of some immersive experiences for the huge fanbase.
The business guru has linked its massive success to the employment of some emotionally touching soundtracks as well as some good visual effects.
Latest partnership and the promise it portends
CWF has been quick to give out its take on the new strategic collaboration. Its new partner is known to get active users totaling to 800 million every month, and that is across some of its topmost music and entertainment platforms.
Reports show a larger section of the users being younger generation. It is an outstanding opportunity for showcasing Japanese culture because the music embodies that in a remarkable way.
TME takes great pride in its many years of experience in business and will be counting on that in helping CWF in the acceleration of its digital transformation.
CWF hopes to leverage on TME’s top-end capabilities in promotional activities and distribution to succeed on its quest to make its fans feel the outstanding power of music.