Telefonaktiebolaget LM Ericsson (NASDAQ:ERIC) has been chosen by Bell Canada to power its next-generation multiscreen TV services. MediaFirst TV Platform offering will allow Bell to offer a personalized, converged and enhanced multiscreen TV experience to its over 1.5 million Alt TV and Fibe TV subscribers in Canada.

The buzz

The multi-year contract expands on the firms’ long-term association, which dates back to the release of Bell’s Fibe TV service and installation of Mediaroom in 2010. When deployed with Mediaroom, MediaFirst will offer an agile, next-gen TV platform with the required flexibility to easily deploy third party apps.

Rizwan Jamal of Bell expressed that their longstanding and successful association with Ericsson helped them deliver the exclusive and innovative new Fibe TV services that led Bell to the number one position in Canadian TV. They look forward to advancing the game-changing Alt TV and Fibe TV, allowing next-gen services across a broad range of devices by using the unique IPTV know-hows of Ericsson MediaFirst.

Angel Ruiz, the Head of Media Solutions at Ericsson, expressed that demand for high quality, personalized and seamless TV services is extremely high. With this growing customer demand, service providers are required to seek ways to lead agile transformation within their operations and ensure they have convenient access to the solutions and technology that will help lower operational costs and enhance new revenue opportunities.

Ruiz added that the deployment of their MediaFirst TV Platform will allow Bell to further improve its innovative services and offer additional advantages within its business as well as to its subscribers, providing a remarkable user experience across different devices.

In the last trading session, the stock price of Ericsson declined 0.28% to close the day at $7.16. The decline came at a share volume of 3.92 million compared to average share volume of 5.45 million.

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