The American telecommunications sector is quite competitive and as a result, Sprint Corp (NYSE:S) employs diverse revenue earning strategies. One of the extra revenue sources is the deal with Hulu where its subscribers access Hulu content over Sprint Network.
In a recent report, Variety reveals that Hulu will extend the special promotion to subscribers on the Sprint network. The promotion includes an upgrade to Hulu With Live TV. This is a new offering that focuses on the middle earners. Particularly, the offering includes over 50 networks, local and national that offer variety ranging from news to movies.
Sprint Corporation driving up Hulu subscriptions
Interestingly, Sprint subscribers can simply access the content from their accounts with the telecommunications giant. Last year, Hulu signed a pact to allow Sprint customers access to content from Hulu with limited commercials.
Dubbed Unlimited Freedom plan, Sprint subscribers would access Hulu’s VOD package on an unlimited basis against the normal $7.99 monthly. Specifically, the aim was to drive up subscriptions to beat the cutthroat competition in the industry. With the pact extension, it means that Sprint will continue to help drive up subscriptions for the Hulu content.
Already, Hulu is seeing positive results from the promotion. During the month ended September, the entertainment company recorded the 1 million mark in subscribers. Further, the company is considering a lower-cost version of the live-TV bundle. The aim is to rope in the low earning class that would further push up subscriptions.
Pinsight disposed off
Meanwhile, Economic Times reports that Sprint Corporation disposed off Pinsight Media, a mobile advertisement business. Pinsight Media offers advertising services to mobile devices from a range of clients from diverse sectors. InMob, a Bengaluru-based Indian firm will use the acquired business to expand into the US market.
The company is one of the most valuable companies in India. Interestingly, more than half of its revenue comes from the US market. With the acquisition of Pinsight, InMob expects the numbers to go up. Speaking to Economic Times, Indian business news outlet, Naveen Tewari, CEO of InMobi said:
“With this acquisition, we are creating the most powerful advertising and marketing platform for the US market by unifying online and offline behaviour, and providing CMOs with a way to reach and engage consumers.”
This report is for information purposes only, and is neither a solicitation or recommendation to buy nor an offer to sell securities. Financials Trend is not-a-registered-investment-advisor. Financials Trend is not a broker-dealer. Information, opinions and analysis contained herein are based on sources believed to be reliable, but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. The opinions contained herein reflect our current judgment and are subject to change without notice. Financials Trend accepts no liability for any losses arising from an investor's reliance on the use of this material. Financials Trend sometimes gets compensated up to one hundred and fifty thousand dollars per month for featuring particular stocks. See site disclaimer for complete compensation. Financials Trend and its affiliates or officers currently hold no shares of these stocks. Financials Trend and its affiliates or officers will purchase and sell shares of common stock of these stocks, in the open market at any time without notice. Financials Trend will not update its purchases and sales of these stocks in any future postings on Financials Trend's websites. Certain information included herein is forward-looking within the context of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements concerning manufacturing, marketing, growth, and expansion. The words "may", "would," "will," "expect," "estimate," "anticipate," "believe," "intend," " project," and similar expressions and variations thereof are intended to identify for ward-looking statements. Such forward- looking information involves important risks and uncertainties that could affect actual results and cause them to differ materially from expectations expressed herein. *Financials Trend does not set price targets on securities. Never invest into a stock discussed on this web site or in this email alert unless you can afford to lose your entire investment.