The American telecommunications sector is quite competitive and as a result, Sprint Corp (NYSE:S) employs diverse revenue earning strategies. One of the extra revenue sources is the deal with Hulu where its subscribers access Hulu content over Sprint Network.
In a recent report, Variety reveals that Hulu will extend the special promotion to subscribers on the Sprint network. The promotion includes an upgrade to Hulu With Live TV. This is a new offering that focuses on the middle earners. Particularly, the offering includes over 50 networks, local and national that offer variety ranging from news to movies.
Sprint Corporation driving up Hulu subscriptions
Interestingly, Sprint subscribers can simply access the content from their accounts with the telecommunications giant. Last year, Hulu signed a pact to allow Sprint customers access to content from Hulu with limited commercials.
Dubbed Unlimited Freedom plan, Sprint subscribers would access Hulu’s VOD package on an unlimited basis against the normal $7.99 monthly. Specifically, the aim was to drive up subscriptions to beat the cutthroat competition in the industry. With the pact extension, it means that Sprint will continue to help drive up subscriptions for the Hulu content.
Already, Hulu is seeing positive results from the promotion. During the month ended September, the entertainment company recorded the 1 million mark in subscribers. Further, the company is considering a lower-cost version of the live-TV bundle. The aim is to rope in the low earning class that would further push up subscriptions.
Pinsight disposed off
Meanwhile, Economic Times reports that Sprint Corporation disposed off Pinsight Media, a mobile advertisement business. Pinsight Media offers advertising services to mobile devices from a range of clients from diverse sectors. InMob, a Bengaluru-based Indian firm will use the acquired business to expand into the US market.
The company is one of the most valuable companies in India. Interestingly, more than half of its revenue comes from the US market. With the acquisition of Pinsight, InMob expects the numbers to go up. Speaking to Economic Times, Indian business news outlet, Naveen Tewari, CEO of InMobi said:
“With this acquisition, we are creating the most powerful advertising and marketing platform for the US market by unifying online and offline behaviour, and providing CMOs with a way to reach and engage consumers.”