Snap Inc (NYSE:SNAP)’s PR Consulting (PRC) recently sued Grow-ish actor Luka Sabbat for not fulfilling the task assigned to him. As per reports, the public relations agency of Snapchat paid Sabbat for promoting Spectacles through posts on Instagram. PRC filed a complaint at the New York Supreme Court a couple of days ago against Sabbat for not fulfilling the commitment.
As per the filing, PRC made an influence marketing deal with Sabbat and made an upfront payment of $45,000 to the actor. As a part of the $ 60,000 worth deal, PRC expected Sabbat to post four unique posts on social media.
Sabbat failed to complete PRC’s deal
With more than 1.4 million Instagram followers, Sabbat certainly can influence the social media users. As per the deal with PRC, the young actor was to upload one Instagram feed post and three stories on Instagram of him at Paris, Milan, or New York fashion weeks. PRC wanted Sabbat to add a swipe up link to the Spectacles of Snap in one of these links. Spectacles are the smart sunglasses which records short videos for the messaging app.
PRC also wanted the actor to send Instagram posts to them prior to publishing for approval as well as submit analytics within 24 hours from posting the pictures to the firm. However, Sabbat failed to fulfill all these tasks and ended posting only one Instagram feed and just one story post. But he did not submit the posts for approval nor did he provide the analytics within the 24-hour timeframe as mentioned in the deal.
PRC asks Sabbat to return money
PRC also accused Sabbat of not uploading at least one photograph in Milan or Paris wearing spectacles. According to the complaint, “Based upon the foregoing, PRC declared Sabbat in breach of the Agreement and demanded that Sabbat return the $45,000 that PRC paid him.” In its allegations, PRC stated that Sabbat knew that he did not fulfill his obligations but did not return the advance to the company.
Elsewhere controversy triggered off when the CEO of Snapchat, Evan Spiegel gave a major promotion to Kristen O’ Hara and made the news official by alerting her direct reports. However, within two days, Spiegel replaced Kristen with Jeremi Gorman who until now looked after the ad sales at Amazon.com, Inc.(NASDAQ: AMZN).