Sirius XM Holdings Inc (NASDAQ:SIRI) And PGA TOUR Announces Four-Year Extension


The PGA TOUR and Sirius XM Holdings Inc (NASDAQ:SIRI) reported that they have finalized a 4-year extension to their broadcasting deal, which will continue tournament coverage on their SiriusXM PGA TOUR Radio for customers countrywide through 2021.

The buzz

SiriusXM PGA TOUR Radio subscribers enjoy live coverage of all rounds of most PGA TOUR events– including the instances of the FedExCup Playoffs, THE PLAYERS Championship and the biennial Presidents Cup, with expert analysis and hole-by-hole commentary, on the exclusive audio channel committed to professional golf.

Sirius XM customers can listen to this radio channel on Sirius XM radios, and those with streaming permissions can listen wired, on-the-go with the Sirius XM mobile app and at comfort of their home on different connected devices, including Amazon Alexa devices, smart TVs, Roku, Sonos speakers, Apple TV, PlayStation and more.

Rick Anderson, the Chief Media Officer of the PGA TOUR, expressed that they are extremely delighted to continue their association with SiriusXM, whose expanding customer is an effective and important way for the TOUR to link with fans across the nation. The PGA TOUR exhibits the pinnacle of competitive golf and they are excited to work with Sirius XM to continue offering the best golf in the world to people everywhere.

Scott Greenstein, the Chief Content Officer and President of Sirius XM, expressed that the PGA TOUR coverage is an extremely vital part of their sports programming lineup, and they are extremely delighted to extend their long-term association with the TOUR to continue to provide their listeners an extensive plan of in-depth tournament broadcasts. No other streaming or audio broadcaster can match company’s level of golf programming. Moreover, whether it is through their radios or their app, they continue to offer it to people anywhere across the nation. Since 2005, the event has showcased a variety of broadcasters focused on comprehensive play-by-play coverage.