Dallas, Texas 09/18/2013 (Financialstrend) – Pivot is the spanking new TV-network that is targeted at the youth. It has struck a sponsorship-agreement with the massive job site, Monster Worldwide, Inc. (NYSE:MWW). The financial-terms of this deal have not been disclosed. The companies say that the objective of this partnership is to narrow the so-called gap that exists between millennials and their potential employers. This will be achieved via a battery of company branded components.
This sponsorship-agreement was rolled out on 16 September. It integrates online, content-on-air and social media content. It has creative executions such as an original documentary that has been produced by Pivot. It explores the personal stories of job seekers across the nation. Pivot will air Monster Worldwide, Inc. (NYSE:MWW) branded-segments for its topical show that is aired at night. This show is called “TakePartLive”. It includes 9, “Find Better” in-studio segments that will be aired from September to December. Career coaches, Job seekers and seasoned executives will feature on these segments.
Pivot is a Participant media network that was launched last month with 40M satellite, cable and Telco subscribers. It targeted viewers in the 18-24 age groups. At the beginning of 2013, Pivot’s President, Evan Shapiro said that this network will be distributed to almost 10M homes that do not have television but have broadband access.
Monster Worldwide, Inc. (NYSE:MWW) is Monster’s parent company. It is a very widely used and popular online employment solution that is used by employers and job seekers across the world. It has a presence in around 55 countries across the globe, including key-markets in Europe, North America, and South America as well as the Asia-Pacific region. The company offers online recruiting-solutions. Via online media services and sites, Monster Worldwide, Inc. (NYSE:MWW) delivers audiences to various advertisers. It operates in 3 segments: Careers-North America, Internet Advertising & Fees and Careers-International.