Barely three weeks after Sirius XM Holdings Inc (ASDAQ:SIRI) acquired Pandora Media Inc (NYSE:P) the latter’s consumer impression has risen especially among millennial. The acquisition deal that valued Pandora at $3.5 billion was sealed about three weeks ago. Experts speculate that the resultant ‘company’ after the merger will control a $30 billion market rivaling the industry’s giant Spotify Technology SA.
Pandora’s rising consumer impression
Besides the enormous speculative market, Pandora’s consumer impression has since risen from 21 to 36 from the day the merger was announcement. This data is the opinions of the company’s US based consumers aged between 18 and 34. Previously, Spotify’s has been dominating the impression score according to YouGov Plan & Track– the firm responsible for gathering users reviews on general brand impression.
During the same period Pandora’s score was being gathered, Spotify’s score fluctuated from 31 to 36 before spiraling back to 31, coming second after the newly acquired Pandora. YouGov Plan & Track also keeps track of company’s quality score. With quality score, consumers get to rate a brand’s content quality.
Pandora’s quality score
As at September 24, during the announcement of the acquisition, Pandora had a quality score of 15 while spotify during the same period was rated at a staggering 29. The recent date however indicates a massive leap forward for Pandora now sitting at 25 with rival Spotify having a commanding lead of 31.
Pandora’s acquisition by SiriusXM has proven to be a good thing for the company. Even before the acquisition was actualize, the company’s shares rose by 20% after news of the impending acquisition was announced.
Besides the image boost Pandora is receiving from the acquisition, the company’s recent advancements could as well be attributed to innovative “new ad technologies” the company previously invested in to drive more listeners to the platform. As at now the company can compete competitively with other players in the market and still have a chance to top the spot.
The sky is the limit for Pandora; if the current trends persist the company will soon dominate the industry and probably displace several other players in the scene.
This report is for information purposes only, and is neither a solicitation or recommendation to buy nor an offer to sell securities. Financials Trend is not-a-registered-investment-advisor. Financials Trend is not a broker-dealer. Information, opinions and analysis contained herein are based on sources believed to be reliable, but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. The opinions contained herein reflect our current judgment and are subject to change without notice. Financials Trend accepts no liability for any losses arising from an investor's reliance on the use of this material. Financials Trend sometimes gets compensated up to one hundred and fifty thousand dollars per month for featuring particular stocks. See site disclaimer for complete compensation. Financials Trend and its affiliates or officers currently hold no shares of these stocks. Financials Trend and its affiliates or officers will purchase and sell shares of common stock of these stocks, in the open market at any time without notice. Financials Trend will not update its purchases and sales of these stocks in any future postings on Financials Trend's websites. Certain information included herein is forward-looking within the context of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements concerning manufacturing, marketing, growth, and expansion. The words "may", "would," "will," "expect," "estimate," "anticipate," "believe," "intend," " project," and similar expressions and variations thereof are intended to identify for ward-looking statements. Such forward- looking information involves important risks and uncertainties that could affect actual results and cause them to differ materially from expectations expressed herein. *Financials Trend does not set price targets on securities. Never invest into a stock discussed on this web site or in this email alert unless you can afford to lose your entire investment.