Dallas, Texas 01/08/2014 (FINANCIALSTRENDS) – Nielsen Hldg NV (NYSE:NLSN), the $17.3 billion market capped information and delivery services firm based out of Netherlands. It is tracked by the S&P 500 index and boasts of net income of $315 million. It generates revenue by offering niche services like media and marketing measurement services in the form of surveys, polling exercises and business analysis to paying corporates.
Nielsen Hldg NV (NYSE:NLSN) announced on January 7 that it is beefing up its marketing and communications division by bringing in new blood in the form of Katie Burke to the head the group in the role of executive vice president. She is expected to take up her role on January 27 and will be reporting directly into company CEO Mitch Barns.
As part of her responsibilities, Katie Burke will oversee the marketing and communications operations of the firm globally and will focus on building up Nielsen Hldg NV (NYSE:NLSN) capabilities in its “internal and external communications, content development, digital marketing, industry relations”.
In his welcome statement to his new deputy, CEO Mitch Barns has been quoted as saying, “We are thrilled to welcome Katie to Nielsen. Her extensive experience at the highest levels of government, politics and public relations makes her the ideal leader to advance our global messaging and brand strategy efforts, driving growth for Nielsen and our clients.”
Over the past couple of weeks, the stock of Nielsen Hldg NV (NYSE:NLSN) has been under pressure at the browsers. It has posted net losses of 1.4 percent during trading on January 7 and year to date the investors in the stock have seen their holding go down by 1.87 percent. On January 7, the stock price was trading at $45.03 which is just 2.53 percent below its 52 week high price point.