Dallas, Texas 03/12/2014 (FINANCIALSTRENDS) – Mondelez International Inc (NASDAQ:MDLZ) a US based snack manufacturing company announced its support to the leading global relief organizations International Federation of Red Cross and Red Crescent Societies (IFRC) and the American Red Cross by pledging $2 million pledge for 2 year period to facilitate them to act quickly deliver the humanitarian aid to covering both international and domestic natural disasters. The foundation with this aid significantly contributes to a substantial base fund for immediate response in case of a disaster rather than acting to generate fund once the disaster strikes. The company until date has actively participated in humanitarian activities for past 25 years and has contributed around $1 billion in cash.
Mondelez International Inc (NASDAQ:MDLZ) Collaborates with Facebook to Focus on Expanding its Business.
According to the reports Mondelez International Inc has signed a deal with one of the leading social networking site Facebook. This deal signifies the effectiveness of social network’s growth in the current market and will help company to drive its social and mobile brand building initiatives. The deal covers 52 countries and will facilitate the company’s innovation plans through joint efforts with Facebook.
The company which witnessed disappointing results after it moved away from Kraft Foods Group, Inc. during 2012 and has been under tremendous pressure to perform. This deal comes at the right time where the company can directly engage with customers who spend most of the time on social networking sites like Facebook thus facilitating the company to boost up the growth of its products. The company continues to focus on brand building exercise despite a slow growth and expect to capitalize significantly on the long run. The company is also focusing on brand innovations and trying to expand its network to new locations.