Microsoft Corporation (NASDAQ:MSFT): Plans To Join Hands With Longtime Rival


Dallas, Texas 05/29/2014 (FINANCIALSTRENDS) – Microsoft Corporation (NASDAQ:MSFT) is believed to be close to strike a deal with long standing rival Inc. (NYSE:CRM), reported Bloomberg, citing people familiar with the talks. The agreement will allow Microsoft’s cloud service customers to use customer management programs of Following the agreement, Salesforce’s program will get available on Microsoft’s Azure service platform. In addition, it was also reported that both the companies are discussing the opportunities of integrating data from Salesforce customer management programs into Microsoft’s Office programs. However, Laurie Smith DeJong and Jane Hynes, spokeswomen with Microsoft Corporation and, respectively, declined to comment.

The Rivalry

Microsoft Corporation (NASDAQ:MSFT) officially announced back in 2005 to launch competing customer management programs to give effective fight to Salesforce. Five years later it got aggressive on Salesforce with launch of “Don’t Get Forced,” an ad campaign effectively targeting In 2010, Microsoft also alleged Salesforce for patent infringement and filed a lawsuit which was settled later in the same year.

Now, the recent report of Microsoft – Salesforce ties will mark a beginning of new era in strained relationship between these companies. This shift may be because of Microsoft’s strategic focus to make more applications so as to serve its customers with multiple different products.

New CEO: The Change Agent

Satya Nadella, new Chief Executive Officer of Microsoft Corporation (NASDAQ:MSFT) has been keen on bolstering Internet based cloud software and related programs, may be owing to his personal interest and expertise as well as ever increasing significance of cloud platform in recent days. Mr. Nadella has been known for his outreach to many Microsoft rivals. Mr. Nadella also played a critical role in bringing Oracle Corporation (NYSE:ORCL)’s database to Microsoft’s Azure, in a deal that happened last year.

Stock Update

On Wednesday, the stock of Microsoft closed at $40.01, losing 0.45% from its previous close.

This report is for information purposes only, and is neither a solicitation or recommendation to buy nor an offer to sell securities. Financials Trend is not-a-registered-investment-advisor. Financials Trend is not a broker-dealer. Information, opinions and analysis contained herein are based on sources believed to be reliable, but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. The opinions contained herein reflect our current judgment and are subject to change without notice. Financials Trend accepts no liability for any losses arising from an investor's reliance on the use of this material. Financials Trend sometimes gets compensated up to one hundred and fifty thousand dollars per month for featuring particular stocks. See site disclaimer for complete compensation. Financials Trend and its affiliates or officers currently hold no shares of these stocks. Financials Trend and its affiliates or officers will purchase and sell shares of common stock of these stocks, in the open market at any time without notice. Financials Trend will not update its purchases and sales of these stocks in any future postings on Financials Trend's websites. Certain information included herein is forward-looking within the context of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements concerning manufacturing, marketing, growth, and expansion. The words "may", "would," "will," "expect," "estimate," "anticipate," "believe," "intend," " project," and similar expressions and variations thereof are intended to identify for ward-looking statements. Such forward- looking information involves important risks and uncertainties that could affect actual results and cause them to differ materially from expectations expressed herein. *Financials Trend does not set price targets on securities. Never invest into a stock discussed on this web site or in this email alert unless you can afford to lose your entire investment.