Mattel Inc. (NASDAQ:MAT) Sales Growth Propped Up By Girl Power

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Dallas, Texas 11/13/2013 (Financialstrend) – The maker of worldwide famous toys like Barbie dolls, Mattel Inc. (NASDAQ:MAT) continues to push ahead in the run up to holiday season to further cement its place as a dominant player in the toys and games segment. It has managed to grow its market cap to $15.28 and is being tracked by S&P 500 index. It has posted sales of $6.63 billion in the past 12 months and has generated income of $833 million in the same period.

Mattel Inc. (NASDAQ:MAT) has been constantly playing around with its sales data collected from its sales operations across the world. It reportedly spends a ton of $ on niche trend forecasting and business intelligence software to help it divine the customer sentiment and demand trends among its young buyers. Thanks to this slicing and dicing effort, the firm has put its finger on a very unique and intriguing market trend. It has observed that its flag ship brand Barbie (which is primarily catering to the girl kids segment) has experienced a 3% increase in its sales. Similarly the toy maker has reported a 28% increase in sales from its products catering to the girls segment. It has summarized that the increase is being driven by its “Monster High line of ghoulish fashion dolls”. It has also observed a steady and impressive 20% increase in sales of its premium girls toys brand of “American Girl”.

Now is the interesting bit of the data mining findings. Mattel Inc. (NASDAQ:MAT) has seen the sales of its toys catering to the male kid go down in the same period that the girls sector went up. It has reported that its flag ship Hot Wheels ( miniature cars and the like) along with related boys segment products like Tyco and Matchbox have seen their net sales drop by 9% in the past few months.

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