Macy’s Inc (NYSE:M) Is Following the Footsteps of Amazon.com, Inc. (NASDAQ:AMZN) To Win Back Customers

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Following the footsteps of Amazon.com, Inc. (NASDAQ:AMZN), Macy’s Inc (NYSE:M) is adding the lockers to the pickup stations. Many e-commerce firms are trying to increase their profits by taking the orders online and allowing the customers to pick up orders from certain locations. Macy’s is no exception to this strategy.

Macy’s has added lockers to the pickup stores at 50 locations. The lockers installed at a location in New Jersey is just similar to that of Amazon according to a photo posted on the social media Twitter Inc (NYSE:TWTR).

Macy’s is luring the customers with attractive deals like 20% off on the next purchase. It is for the customers, who buy online, and pickup at a store in their nearby location.

According to executives of Macy’s, the company is working to provide best deals to the customers and boost sales.

Mr. Jeffrey Gannett, Chief Executive Officer of Macy’s said in January 2018 that the company has been putting a focus on the new service and innovative delivery models to improve the experience of customers in 2017. Its efforts include the use of AI for enhanced customer experience, expanding the purchase online and pickup at a store and improving the mobile experience.

He also said, the company is ramping up its efforts like the unveiling of Mobile Checkout, as well as At Your Service Centers in 2018 for easy pickup.

These innovative services prevent the package theft and offer the convenience of placing an order from the mobile and pickup from the local store.

Many bigger companies like Nordstrom, Inc. (NYSE:JWN) and Walmart Inc (NYSE:WMT) have added pickup stores in the past year.

Macy’s to Benefit From Trump’s Wrath on Amazon Inc

The news that President Mr. Trump plans a legal action against an e-commerce giant – Amazon is a boon for the traditional department stores. The share price of Macy’s has surged to $29.07 (up 4%) on a volume of 11 million shares.

A brief Information about Macy’s Inc

Macy’s Inc is one of the leading retailers in the US. The company conducts its business operations through 690 department stores in the US.

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