Freestyle showcases hip-hop in its best form, authentic self-expression that hits a universal truth. Though rap has taken on numerous distinct forms over the last many years, nothing can compare to the rare power of natural rhymes being formed by an emcee artist who’s witnessed it, felt it and lived it. It is the reason London on da Track and music mogul Kevin Liles are associating with Verizon Communications Inc. (NYSE:VZ) to inspire the next-gen of rappers with the unique #freestyle50challenge, which is a national talent competition in quest of the next hip-hop voice.
Merging technology and hip-hop, the #freestyle50challenge offers up-and-coming artists a base to demonstrate their skills and follow hip-hop stardom. This planned competition will offer one grand prize winner an exclusive record agreement with Liles’ 300 Entertainment, where their launch song will be produced by producer London on da Track, a start for a 300 Entertainment artist and $10,000.
To participate, artists must record and post a video of own freestyling on Tee Grizzley’s “No Effort” instrumental on Twitter or Instagram, using #freestyle50challenge and tagging @300Ent and @Verizon. The deadline for posting entries is August 4. For complete guidelines and rules, users can visit Verizon official site.
The #freestyle50challenge was encouraged by Verizon’s 8GB for $50 offer in prepaid section available at Walmart. This year, Samsung has also become a part of #freestyle50 as an authorized sponsor with its J3 smartphones to give imminent artists a chance to win the concert of a lifetime.
#Freestyle50 is mainly all about users. It’s about their present and truth. Moreover, It’s a quest for storytellers who want to express. Its focus is on creators who prosper on self-expression. Kevin Liles, the Co-Founder of 300 Entertainment, reported that they all freestyle in some form. Users should demonstrate what they have got.