Dallas, Texas 10/21/2013 (Financialstrend) – The holiday season is just round the corner but no one seems to be celebrating, least of all, retailers like Macy’s, Target and Amazon. Six days have been cut from this year’s holiday season and Hanukkah is earlier than usual. Millenials and teens have transitioned from shopping for apparels and consumers now perfect on spending on homes and cars.
The general trend is that retailers make around 45% of their annual sales in the holiday season but this Black Friday seems like it is truly going to be a black one for them. The back-to-school season did nothing in terms of boosting sales for these companies, and the holiday season seems to hold no potential either.
But somehow, Kohl’s Corporation (NYSE:KSS) seems to be faring a little better than the rest of the brood and it might just end up be on a comeback trail. This holiday season, the company is hiring more than 50,000 holiday associates as well as an addition 1,000 temporary staff in comparison with the 53,000 that were hired last year. Almost all this staff will be manning the company’s distribution centers.
By Black Friday, Kohl’s Corporation (NYSE:KSS) will open up 3 new stores and will finish with renovation at 30 of its stores. So far , the new & renovated stores will feature free Wireless connectivity. Historically, the last 2 months of the year are the strongest for the company. Now that the company has launched more promotions for the holiday season and had hired more staff than what Macy’s has, the company might just fare really well in this competitive holiday season.
In Friday’s trading, Kohl’s Corporation (NYSE:KSS) dropped by 0.06%. The opening price of the shares was $53.99, which climbed to an intraday high of $54.08 and dipped to a close of $53.93.