Jaguar Animal Health Inc (NASDAQ:JAGX) an animal health firm focused on advancing and commercializing premium gastrointestinal products for production and companion animals, high value horses and foals, and Napo Pharmaceuticals, Inc. a human health firm advancing and commercializing innovative gastrointestinal prescription products from crops utilized plants used in rainforest areas, released several commercial updates.
Jaguar is introducing a national TV advertising campaign for Neonorm™ Foal as well as a radio campaign in major dairy markets for Neonorm™ Calf. The two products are company’s lead non-prescription offerings. Neonorm™ Foal is a clinically-assessed, non-drug product working as an anti-diarrheal in neonatal horses.
As it is known, Diarrhea comes in the list of the most common clinical ailments in foals, particularly within the first month of life. The devastating impact of dehydration that often arise from secretory diarrhea in foals can grow quickly, precipitate grave health effects and result in death.
Neonorm™ Calf has been designed and clinically tested to assist proactively hold fluid in dairy calves and decrease the severity of diarrhea, helping calves in avoiding debilitating, serious levels of dehydration linked with scours.
Jaguar’s Neonorm™ Foal television campaign will comprise a 30-second commercial and it will be showcased during prime time hours in evening on RFD-TV. At the same time, Neonorm™ Calf radio campaign will comprise of a 30-second spot broadcasting this month in early hours on “DairyLine”, a program that has strong coverage in all dairy producing areas in the United States.
The radio and TV ads showcase two new contact channels intended to assist support sales and establish the Neonorm brand. In support of sales plans, Jaguar recently developed an e-commerce segment on its corporate website that enables end-user consumers to buy Neonorm™ Foal and Neonorm™ Calf directly from company, and introduced a content-filled blog.
Moreover, the firm has been targeting bovine veterinarians, equine veterinarians, dairy farmers, and the breeders, trainers and owners of horses, via social networking sites during Q1 2017.