Dallas, Texas 09/13/2013 (Financialstrend) – Interpublic Group of Companies Inc (NYSE:IPG) is now joining-hands with radio and TV firms such as Tribune Co, A&E Networks, Clear Channel and Cablevision Systems Corp. The companies said that the aim is setting up and checking an automatic-advertising buying system for various TV as well as radio advertisements. Other companies such as NBC Universal, are currently in talks with this group but there is no decision about whether they will connect.
The benefits of automation
IPG said that the system may be operational within 6 months. This is in a market in which TV has been facing increasing competition from web media. In the latter space, automatic-systems have been utilized for several years now. They are used for search-advertisements and more so now for web display. Executives on the selling and purchasing sides of advertising are of the opinion that the automatic methods give advertisers the functionality to use customer-habit data to target their audience with ads, in a more effective manner.
Having a good automatic method that allows for additional-data utilization in media purchase in customary-media will put the conventional media firms on par in the advertising space with other digital media-outlets said Mel Burning, president of advertisement -sales of A&E Networks.
In Thursday’s trading, Interpublic Group of Companies Inc (NYSE:IPG) dropped by 0.77%. The opening price of the company’s shares was $16.82 which touched an intraday high of $16.95 and closed at $16.73. More than 2.25 million shares were traded on Thursday while the average-volume of IPG shares traded over a period of 30 days was 3.16 million. The company has a market capitalization of $7.06 billion.
IPG is a global-advertising and marketing-services companies. Its companies are specialized in consumer-advertising, digital-marketing, communications-planning and media-buying, public-relations and the specialized-communications disciplines. It has 2 segments: Integrated Agency Networks and Constituency Management Group. IAN is made up of McCann, Lowe, Draftfcb and Mediabrands as well as its domestic-integrated agencies.