Pandora Media Inc (NYSE:P) will now provide ad-supported users access to on-demand listening experiences post watching a 15-second video advertisement. When users search for a specific album, playlist or song, or have one suggested to them by company, they will have the option to see the advertisement in order to unlock a Premium listening session.
With these additions, Pandora Media now provides the best tablet and mobile solution in the industry for music-lovers looking for an on-demand listening experience. Roger Lynch, the CEO and President, reported that their ad-supported listeners’ main request has steadily been the knack to directly play the certain songs, playlists or albums they want. These new features meet that need by coupling rewards-based ads with the on-demand experience they have developed with Pandora Premium.
This unmatched experience will attract listeners to Pandora Media and generate awareness for Premium, while also offering new opportunities for labels, publishers, advertisers and artists. Chris Phillips, the Chief Product Officer of Pandora, reported that the company continues to offer product enhancements that result in the ultimate music streaming place for listeners, allowing them more of what they look, when they need it.
The ability for their ad-supported customers to play and search songs in their Premium product is game-changing for listeners, and also for advertisers and artists. For artists, it offers new avenues of promotion by offering fans with direct links to listen their music. For advertisers, it provides new ways for brands to create value and build trust for their audience.
Launched earlier in 2017, Pandora Premium integrates the best of company’s personalized radio with the feature to search and play any album or track, and an innovative set of playlist features personalized to each person’s different preferences. This innovative feature will improve Pandora’s current Video Plus solution for advertisers.