Dallas, Texas 12/04/2013 (Financialstrend) – Himax Technologies, Inc. (ADR) (NASDAQ:HIMX) one of the new entrants in display driver and technologies landscape is in direct competition with established players such as OmniVision, which is a market leader in image sensor components.
Himax Technologies, Inc. (ADR) (NASDAQ:HIMX) with in the display industry has begun operations as a low-cost, basic technology provider for cross-section of display screens. In recent times, Himax Technologies has seen successful earnings thanks to an increase in demand for products which require image sensors. The market has grown for Himax Technologies indigenous products which operate on the CMOS platform, LCOs as well as the touch panel control systems.
Display drivers core business
Himax Technologies, Inc. (ADR) (NASDAQ:HIMX). main area of product development, design and manufacture is the display drivers. Its basic services which include Integrated Circuit design as well as LCD production. As a speciality firm which develops custom solutions as well as expertise for LCD technical product development, Himax has captured a major section of the market in this segment.
Himax also has a strong presence in the evolving segment of Film transistors and liquid crystal display, also called as TFT-LCD. Incidentally, the company earns more than three-fourths of its revenue, nearly eighty six per cent from panels display drivers.
It also offers services and solutions in the non-display driver segment as well. It supports and develops sensors for image capturing in, the now hugely popular, digital cameras.
For Himax Technologies, Inc. (ADR) (NASDAQ:HIMX), experts believe, the long term revenue earning potential is hidden in its non-display driver vertical. Given that there is a fall in demand for devices and gadgets that use large-size display screens such as television display screens as well as notebook segment, non-display market is very important for Himax. Small and medium display panels used largely in mobile devices have seen good demand this year, notching an increase of 15.1% in this year.