Dallas, Texas 05/09/2014 (FINANCIALSTRENDS) – Google Inc (NASDAQ:GOOG) has been doing one thing correct since it began advertising on the Web. In spite of all its ventures into the wearable technology space & driverless cars, the company has now been improving its effectiveness in advertising in any which way it can. That improvement has now left the company’ much ahead of its competitors, and has pushed its ARPU in that same direction. Now, new acquisition indicates that Google Inc (NASDAQ:GOOG) is going to maintain momentum in this area. As per a blog post, GOOG has now acquired Adometry. Neither of the companies has confirmed this news yet and there is also no information about the value of the transactions or what the rest of the terms were.
The attribution factor
Adometry focuses its efforts on attribution. It tracks a consumer right through the internet grind to see what has pushed them to make any purchase. This is a very important piece of information for all businesses as they try to customize their advertising to suit their product in the best possible way. Now that Adometry will be added to the Google advertising package it might very soon mean an improved native-functionality for attribution. For the moment Adometry will exist just as it did earlier & will serve the existing customers.
The company’s technology and its engineering talent is will now be used by Google Inc Adwords unit. Paul Pellman, the chief executive officer of Adometry says that this is a very interesting proposition. He says that the internet giant shares all their won core values, specifically, their focus on innovation & on big problems. Attribution is also very important to Google Inc (NASDAQ:GOOG) even as it continues to make an attempt to stay ahead of the heard in online advertising which is a very competitive space.
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