Ford Motor Company (NYSE:F) has appointed Jason Luo the new head of its China operations. The appointee was serving as the CEO of auto parts maker Key Safety Systems. The provider wishes to make a great impact in the world’s biggest car market and to reach that goal it has a lot of plans underway.
In the previous week, Ford Motor Company made an announcement stating that it was interested in setting up a venture with Anhui Zotye Automobile Co. If things move according to plan, the two will be engaging in the manufacture electric passenger vehicles in China under a new brand. Beijing has for quite some time been considering setting up ambitious quotas for electric and plug-in hybrid cars. The move by Ford will be the perfect response to Beijing’s plans.
Recently, Its Lincoln luxury unit revealed that it was planning to start the manufacture of luxury SUVs in the country by 2019. Ford has On the other hand expressed its commitment to moving part of its production of the Focus small car to China.
For almost a decade, Luo has been at the helm of the Michigan-based supplier. He has been overseeing the provider’s $920 million sale to China’s Ningbo Joyson Electronic Corp. Luo also oversaw the $1.6 billion purchase of Takata Corp’s healthier assets. The top executive might soon be unveiling his report regarding his assessment of the purchase of the bankrupt Japanese airbag maker.
Luo was born in China and is highly regarded for his fluency in Mandarin. In making its statement, Ford revealed that he had achieved tremendous revenue growth in China for Key Safety Systems. He studied in the Beijing Institute of Technology where he obtained his Bachelor of Science degree in Mechanical Engineering. After that, he attended US universities and that is how he got his master degrees.
The poaching of the key safety CEO Jason Luo is expected to positively impact the company’s business operations in China. He has promised to use his long term experience and expertise to impact change. He has also outlined that he will embrace team work to help the company move forward.
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