Facebook Inc. (NASDAQ:FB) Touts the Strength of Its Developer Tools in a Bid to Woo Developers


Facebook Inc. (NASDAQ:FB) is touting the strength of its various developer tools by highlighting their use by DoubleU Games, a South Korean games developer. Facebook developer tools were used by DoubleU to research about its users on Facebook; DoubleU has also used the tools to promote its flagship DoubleU Casino game on Facebook.

Facebook claims that the tools used by DoubleU led to an increase in the game’s users which account for the majority of DoubleU’s desktop revenue. These revelations by Facebook are the latest in its attempt to woo the developer community who are critical to the growth and future of the company. Facebook might have a hard time convincing developers to use its platform to develop games; this is due to the cautionary tale of Zynga Inc. (NASDAQ:ZNGA) whose flagship product “Farmville” saw a steep decline in part due to the change in policies by Facebook.

Since the implosion of Zynga which was primarily a Facebook app there have been doubts about the long term viability of gaming apps on Facebook. Facebook has tried to woo developers by adding features like App Instal Ads and other analytics tools. The latest example of DoubleU shows that developers can use tools provided by Facebook to search, engage and monetize audience; however there are some legitimate concerns about the long term viability of gaming apps on Facebook.

Facebook Inc. (NASDAQ:FB) is currently seeing a sustained increase in its stock value and though there are some concerns about how long the ride will last it is also important to note that the company has increased the activities that might increase the stock value. One of the ways in which Facebook can grow is by attracting developers to create apps for its platform and though the case of Farmville serves as a warning story, the developers can also not ignore that Facebook is the preeminent platform in the social media landscape.

This report is for information purposes only, and is neither a solicitation or recommendation to buy nor an offer to sell securities. Financials Trend is not-a-registered-investment-advisor. Financials Trend is not a broker-dealer. Information, opinions and analysis contained herein are based on sources believed to be reliable, but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. The opinions contained herein reflect our current judgment and are subject to change without notice. Financials Trend accepts no liability for any losses arising from an investor's reliance on the use of this material. Financials Trend sometimes gets compensated up to one hundred and fifty thousand dollars per month for featuring particular stocks. See site disclaimer for complete compensation. Financials Trend and its affiliates or officers currently hold no shares of these stocks. Financials Trend and its affiliates or officers will purchase and sell shares of common stock of these stocks, in the open market at any time without notice. Financials Trend will not update its purchases and sales of these stocks in any future postings on Financials Trend's websites. Certain information included herein is forward-looking within the context of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements concerning manufacturing, marketing, growth, and expansion. The words "may", "would," "will," "expect," "estimate," "anticipate," "believe," "intend," " project," and similar expressions and variations thereof are intended to identify for ward-looking statements. Such forward- looking information involves important risks and uncertainties that could affect actual results and cause them to differ materially from expectations expressed herein. *Financials Trend does not set price targets on securities. Never invest into a stock discussed on this web site or in this email alert unless you can afford to lose your entire investment.