Dallas, Texas 09/24/2013 (Financialstrend) – The one way to profitability in this world that driven by cutthroat competition is to wield a two-edged sword. One edge is your business and the other edge, internet marketing. And that is exactly what companies like Facebook Inc (NASDAQ:FB) and Google are wielding and they are doing this with a great deal of panache.
The two leaders
As per Madison Avenue Research, these two companies are the dominants of the online-advertising space in the U.S. They both are so way up ahead in the race that their competitors are nothing but stragglers. Statistics from the Advertising Bureau state that in 2012, online advertising in the United States had touched $36.6B which was a 15.5% rise from the 31.7B that it stood at in the previous year.
What was interesting that a large chunk of that amount had been pulled-in by Facebook Inc (NASDAQ:FB) and Google. If these two companies are not taken into account in the calculation, the growth would be almost zero and companies like AOL and Yahoo have been wallowing around in the wake.
In Monday’s trading session, Facebook Inc (NASDAQ:FB) stock dropped by 0.63%. The opening price of the shares was $47.28 which climbed to an intraday high of $47.55 and dropped to a close of $47.19. Approximately 75.32 million shares were traded on Monday. An average volume of 63.86 million shares were traded over 30 days. The 52-week low of the shares is $18.80 and the 52-week low is $47.60. The company has a market capitalization of $114.92 billion.
About the company
Facebook Inc (NASDAQ:FB) is involved in creating products that create utility for its users, advertisers and developers. Facebook is used to stay in touch with family and friends. Users can discover things that are taking place around then and can express and share things that matter to them, with people in their groups.