Dallas, Texas 01/02/2014 (FINANCIALSTRENDS) – The first day of the new year 2014 saw the share price of social networking site Facebook Inc (NASDAQ:FB) post a solid 1.75 percent increase over its previous day close. This steady pick up in the valuation of the stock is being linked to positive views about the social platform’s ability to continue to attract new user interest, while it continues to hold on to its current dominant position in the space.
The specific report which is being credited with creating positive groundswell about Facebook Inc (NASDAQ:FB) longevity is a survey cum research paper brought out by Pew Research Center. As per the report which was made public on December 30, the S&P 500 index tracked firm has managed to grow its popularity among the 18 years and above internet age group in U.S to 71 percent of the respondents as against its last year’s benchmark of 67 percent.
Readers should note that the Pew report is based on a survey finding out together by Princeton Survey Research Associates International. This survey included personal, phone and online answers elicited from a total of 1800 U.S citizens who used internet between August and November of 2013. More surprising observations from the survey for Facebook Inc (NASDAQ:FB) detractors is the fact that the pioneer among the social network media has posted the largest increase in its own year on year compare in comparison to rest of the competition which included the likes of Google Inc (NASDAQ:GOOG) Plus, Twitter Inc (NYSE:TWTR) and LinkedIn Corp (NYSE:LNKD).
The dominancy of Facebook Inc (NASDAQ:FB) in the social media space can be gathered by the fact that in the survey LinkedIn Corp (NYSE:LNKD) came second after Facebook in the user popularity list. LinkedIn had posted growth of 2 percent over its previous year and boasted of a total of 21 percent of the surveyed individual’s thumbs up. This statistic depicts the wide gap that still needs to be breached between the market topper and the rest of the competition.