Facebook, Inc. (NASDAQ:FB) announces second quarter results and intends to begin publishing games

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Dallas, Texas 07/05/2013 (Financialstrend) – Facebook, Inc. (NASDAQ:FB) closed in the previous trading session at $24.52 after going up by 0.45% (or $0.11). The intra-day range of the stock is $24.15-$24.71. The market capitalization of the company is $59.29 billion.

Facebook, Inc., the social networking company, announced recently that the second quarter financial results of 2013 will be released after the close of market on Wednesday 24 July, 2013. The company will host a conference call in order to discuss the results at ET 2 p.m.

The live web cast of the conference will be broadcast through the Facebook Investor Relations website along with the earnings press release of the company, the slide presentation and financial tables. The URL investor.$fb.com  is used by the company to disclose material non-public information and to comply with its disclosure obligations under Regulation FD.

According to a recent report from TechCrunch, Facebook is looking forward to publishing games with the help of mobile ads to share revenues with game developers. It is very important to note that Facebook itself will not develop the games but through advertising, will utilize its mobile reach to distribute the games made by smaller mobile companies that do not have the market range of Facebook.

Although Facebook is currently making money from in-app purchases on its desktop platform, it has not realized equivalent profits in the mobile market. The main reason for this is that Google and Apple own their respective app stores and take about a 30% cut on gross revenues from developers. As of today, the company has been able to make money by selling mobile ads to game developers; the company intends to bring a change on this issue.

The cost of developing and marketing a game can cost about a couple of hundred thousand dollars. The bigger companies can now spend millions of dollars for marketing games but smaller companies cannot. Therefore, the latter can partner with Facebook in order to receive immediate recognition

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