Comcast Corporation (NASDAQ:CMCSA) and DISH Network Corp (NASDAQ:DISH) are major competitors is the market of pay TV, but this does not mean that the two companies can’t work together when the deal serves the interest of each of them or is a major win for the customers. On April 5, Sling TV, a streaming service owned by Dish announced that Sling International had launched on Xfinity X1 platform which is owned by Comcast.
Sling International airs several multicultural content in 21 languages from around 400 international networks and its subscription packages start from $10 per month. Some of the languages available through the services are English, Mandarin, Taiwanese, Cantonese, Vietnamese, Polish, German, Italian, French, Brazilian, Bengali, Bangla, Urdu, Punjabi, Kannada, Marathi, Malayalam, Telugu, Tamil, Hindi and Arabic.
Current Sling International customers will find it easy to get started on the X1 set-top box. One will only need to select the newly added Sling International app from the Entertainment or Featured sections in the Apps menu and then sign in using their Sling credentials. It is even much easier to get the app with the voice remote. You will only be required to say “Sling International” into the remote and you are done. For Comcast Xfinity customer, who is new to Sling International, signing up is even easy and can be done through the app.
Although it may seem unusual for the two companies to work together, the decision to partner on such a project has been long overdue. The foundation was such cooperation was laid back in 2016,when the two companies signed an agreement. At that time, Sling TV intended to tap into Comcast via the X1 platform but this is yet to be implemented since then. This move is an indication that eventually the Sling TV will be part of the X1 platform. However, the time when this will finally come to material remains a guess for everyone.
Another reason why this deal is taking off is that Comcast intends to make X1 an all-in-one entertainment place for its customer. This is so even if it will mean that it means working with its competitors. Pandora, YouTube and Netflix are some of the services that can be accessed through the X1 platform.