Cisco Systems, Inc. (NASDAQ:CSCO) Pulls Its Ads Off Google’s Youtube In Scathing Public Announcement, Later Softened

0
559

Cisco Systems, Inc. (NASDAQ:CSCO) has pulled its ads from Alphabet Inc Class C (NASDAQ:GOOG) YouTube accusing the networking giant of temporarily removing its ads from the site.

Google pulled down ads from a number of companies including Cisco after an investigation by CNN concluded that the ads were being run alongside YouTube videos that promote pedophilia, Nazis, white supremacists, North Korean propaganda and conspiracy theories.

Writing on the company’s blog, Karen Walker , the Chief Marketing Officer of Cisco said that although Facebook, Inc. Common Stock (NASDAQ:FB) and Google have made significant steps to correct the issue, the company was withdrawing all its online advertisements from YouTube until its standards are met.

However, the company later pulled the blog post down, edited and republished it with a much soft tone from the previous one. The new post removed direct reference to YouTube, Facebook and Google.

In the new post, the company said that it is working closely with its media partners to ensure that the company’s online advertising fully comply with its stringent standards. The post went on to say that the company only advertises where its standards are fully adhered to and where content that is inappropriate to consumer is not shared.

In 2017, Cisco and Google jointly launched a high-profile hybrid cloud project. Cisco said that it edited the post so as to address a burning issue affecting the entire industry without making any reference to a customer or partner. The company said that the new post satisfactorily addressed its position regarding brand safety.

Many companies use YouTube to air their ads just before brand-safe content. However, an investigation by CNN discovered the content filter on the site had failed to prevent ads from Amazon.com, Inc. (NASDAQ:AMZN), Mozilla, LinkedIn, Netflix, Inc.(NASDAQ:NFLX) and Facebook from airing on objectionable videos.

CNN, in one of the cases, found that a co-branded ad from Nissan and Walt Disney Co (NYSE:DIS) on diversity in the film industry had been aired against a video from former KKK Grand Wizard David Duke and which was touching on generic differences between blacks and whites.

This report is for information purposes only, and is neither a solicitation or recommendation to buy nor an offer to sell securities. Financials Trend is not-a-registered-investment-advisor. Financials Trend is not a broker-dealer. Information, opinions and analysis contained herein are based on sources believed to be reliable, but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. The opinions contained herein reflect our current judgment and are subject to change without notice. Financials Trend accepts no liability for any losses arising from an investor's reliance on the use of this material. Financials Trend sometimes gets compensated up to one hundred and fifty thousand dollars per month for featuring particular stocks. See site disclaimer for complete compensation. Financials Trend and its affiliates or officers currently hold no shares of these stocks. Financials Trend and its affiliates or officers will purchase and sell shares of common stock of these stocks, in the open market at any time without notice. Financials Trend will not update its purchases and sales of these stocks in any future postings on Financials Trend's websites. Certain information included herein is forward-looking within the context of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements concerning manufacturing, marketing, growth, and expansion. The words "may", "would," "will," "expect," "estimate," "anticipate," "believe," "intend," " project," and similar expressions and variations thereof are intended to identify for ward-looking statements. Such forward- looking information involves important risks and uncertainties that could affect actual results and cause them to differ materially from expectations expressed herein. *Financials Trend does not set price targets on securities. Never invest into a stock discussed on this web site or in this email alert unless you can afford to lose your entire investment. 

financialstrend.com