Dallas, Texas 12/09/2013 (Financialstrend) – The recent news suggests that the Starbucks Corporation (NASDAQ:SBUX) is aggressively trying to extend its reach throughout the USA and the Asia as a part of its new game plan. This global coffee chain is also trying to increase its overall revenues by indulging into different collaborations with global companies such as Green Mountain Coffee Roasters Inc.
The overall growth in sales for the Starbucks Corporation (NASDAQ:SBUX) has been very good and company is able to project very good set of numbers quarter after quarter. But all this have also lead to speculations that will this rally continue or diminish out after some time as soon as the tapering will be withdrawn by the federal US government.
Comparison of Starbucks with its peers
One of the main competitors of Starbucks Corporation (NASDAQ:SBUX) that is Dunkin brands was not able to post healthy numbers. Dunkin brands is opening in new locations and improving its organic growth per store and improving its revenue, but posted a lower growth rate. The industry analysts are assuming the operating profit of the Dunkin brand to be much higher than the Starbucks.
Recently Starbucks opened up a new store which they say is inspired by the New Orleans Coffee Heritage and Artistic spirit. The new store has been designed by professional designers and they have tried to bring in the old time spirit with the interior decoration. Local sculptor David Borgerding built chandeliers made from wrought iron have been included and there is one more local artist named Jason Horton who has made contribution by creating 12 block paintings for the Coffee bar. People are appreciating these designs and moreover they are happy that company is also helping the local artists and economy to grow in life. All these news have bought in more positivity to the company’s ambitions.