AT&T Inc. (NYSE:T) reported that Brian Lesser will build and lead a new advertising and analytics firm using the firm’s unique client data and growing content assets. As per the update, Lesser will be Chief Executive Officer of the business and report to company’s CEO and Chairman Randall Stephenson.
Prior to joining AT&T, Lesser served as CEO of GroupM North America. GroupM is the leading media investment management firm, which applies technology and data to increase the value of advertising for many of the largest companies across the world. Stephenson reported that Lesser is a wonderful executive and a pioneer in harnessing data and technology to create targeted advertising.
Once AT&T closes acquisition of Time Warner Inc (NYSE:TWX), the management considers there is an opportunity to establish an automated advertising platform that achieves the same for premium TV and video advertising what the social media and search firms have achieved for digital advertising.
Lesser expressed that advertising is emerging from broad messages delivered via conventional media channels, to tailored, individual content coordinated using all connected devices. AT&T has remarkable assets for establishing engaging advertising experiences for clients. He added that he is thrilled to work with Randall and the company’s team to establish a premium advertising and insights business.
As of now AT&T’s acquisition of Time Warner is under review by the competition authorities and the United States Department of Justice in certain nations.
In an unrelated news, the company reported that it would be boosting wireless service at an upcoming golf major tournament to be held in Charlotte. The company would be introducing Cell On Wheels to boost the internet connectivity, which will provide consumers more reliable and faster connections from August 7 to August 13, 2017.
In the last trading session, the stock price of AT&T gained 0.23% to close the day at $38.52.