AT&T Inc. (NYSE:T) has included local stations and released a new bunch of promotions for DirecTV Now in the last month, measures that indicate the Dallas telco considers it has steadied the live, streaming TV offering and is prepared to turn its focus toward growth.
More recently AT&T reported that it has added local ABC associates in over 30 new markets. It also can now claim four additional NBC markets and included Juneau, Alaska, to its existing list of local Fox associates. The firm has had agreements with all 3 networks from the start, however many of their local associates were formerly left out. AT&T stated that it nowadays has live local coverage in closely 70% of U.S. households and intends to continue growing local accessibility.
In a remarkable, promotion-fueled beginning, DirecTV Now included over 200,000 subscribers during Q4 2016. Bloomberg posted that the count was 328,000 in January but since then the subscriber growth has fallen flat.
The drop of subscriber adds comes with the timeline of a preliminary promotion. DirecTV Now’s unique package of around 100 channels, typically $60 per month, was first offered for $35 per month. Those who purchased in at the introductory rate are expected to be grandfathered into that package for good. The promo finished in mid-January.
Complaints from customers poured in from the start, with consumers mentioning a laundry list of unusual technical glitches. A top tech executive stated that the fast growth had caught AT&T slightly flat-footed. Marketing measures would ramp up in the second half of this year.
Those promotions seem to be getting underway. The firm reported in mid-June that new DirecTV Now clients who purchase 2 months of the service up-front will get a free Roku Premiere. Clients can also get Amazon Fire TV Stick for free if they select to prepay a single month. AT&T initially provided an Apple TV with a 3-month prepay.
This report is for information purposes only, and is neither a solicitation or recommendation to buy nor an offer to sell securities. Financials Trend is not-a-registered-investment-advisor. Financials Trend is not a broker-dealer. Information, opinions and analysis contained herein are based on sources believed to be reliable, but no representation, expressed or implied, is made as to its accuracy, completeness or correctness. The opinions contained herein reflect our current judgment and are subject to change without notice. Financials Trend accepts no liability for any losses arising from an investor's reliance on the use of this material. Financials Trend sometimes gets compensated up to one hundred and fifty thousand dollars per month for featuring particular stocks. See site disclaimer for complete compensation. Financials Trend and its affiliates or officers currently hold no shares of these stocks. Financials Trend and its affiliates or officers will purchase and sell shares of common stock of these stocks, in the open market at any time without notice. Financials Trend will not update its purchases and sales of these stocks in any future postings on Financials Trend's websites. Certain information included herein is forward-looking within the context of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements concerning manufacturing, marketing, growth, and expansion. The words "may", "would," "will," "expect," "estimate," "anticipate," "believe," "intend," " project," and similar expressions and variations thereof are intended to identify for ward-looking statements. Such forward- looking information involves important risks and uncertainties that could affect actual results and cause them to differ materially from expectations expressed herein. *Financials Trend does not set price targets on securities. Never invest into a stock discussed on this web site or in this email alert unless you can afford to lose your entire investment.