Apple Inc. (NASDAQ:AAPL) has announced plans to release a new Mac Pro computer in 2019. This will be a desktop computer which is expected to set the tone for businesses and developers which are critical to the future of the company. Apart from being one of the least computers from Apple, Mac Pro is likely to be one of the most important.
For many consumers, the name Apple is all about simple, quiet, small and sleek. But as the company seeks to increase the size of its service and software business as well as expand in enterprises and schools, it is important that Apple gets ready with at least one professional product which is capable of making it strongly establish itself in machine learning, augmented and virtual reality as well as other intensive industrial projects.
According to Apple, the new Mac Pro, which is powerful, cylindrical desktop tower, which has not been updated for several years will finally hit the market in 2019. The new product will comes with even faster performance but will have a new framework which has been optimized around observations by several leading observers who have told the company the common workflow bottlenecks.
Although Apple rarely predicts its future products, Tom Boger, the executive of Mac says wants to be more transparent and communicate more openly with its customers. According to Boger, many customers are making their buying decisions on the iMac Pro plus deciding on whether to hold on and wait for the Mac Pro.
The anticipated device is more of a multi-thousand-dollar olive many Apple’s important and most coveted customers as well as those who have been feeling left out for many years. In 2017, the company admitted that it had disappointed many users of the Mac Pro, and pinned itself to one of the corners of the device. The company seemed to be under increasing pressure as many customers waited to have the issues fixed.
In recent times, Apple has released high-end computers, but the MacBook Pro, for instance, had a Touch Bar, which seemed more suited to “pro-sumer” functions like editing videos instead of writing code for hours at a time.