Dallas, Texas 11/25/2013 (Financialstrend) – The $469 billion market capped market maker Apple Inc. (NASDAQ:AAPL) has once more made its move in the tech space with a eye on acquiring new technology which it anticipates will determine the contours of the way devices will be used in the future. It announced that it has acquired in whole the Israeli tech firm PrimeSense Ltd. Readers would remember that this is the same firm which had supplied its key “ motion sensor technology” to Microsoft Corporation (NASDAQ:MSFT) in the past. Microsoft had used this leading edge technology into the making of its previous version of market topping Xbox Kinect. The entire deal has been pegged at $350 million by analysts as both the involved parties have refused to comment about the financial arrangements surrounding the deal.
This acquisition by Apple Inc. (NASDAQ:AAPL) has added more fuel to the existing rumours about Apple setting itself up to get into the lucrative and most influential family entertainment vertical through its leading edge tech invention in the form of a intelligent and intuitive Apple Inc. (NASDAQ:AAPL) Television. Tech journals have been airing this particular speculation from time to time, that Apple is pushing hard to enter the living rooms of its customers in the form of a High end TV which would incorporate various niche technologies like high definition thin touch screens which it is currently using to manufacture tablet displays and also includes motion sensing functionalities which would replace the electronic remote.
Rumours Which Turned Out To Be True
Readers would be interested to note that the fact of Apple Inc. (NASDAQ:AAPL) and the Israeli firm PrineSense being engaged in negotiations had first appeared on online blogs way back in July this year. At that time it was reported that the firm had raised $85 million from institutional investors.