Dallas, Texas 12/24/2013 (FINANCIALSTRENDS) – There is nothing that can stop Ecommerce from reaching new heights as people seem to just prefer shopping for almost anything and everything online. Of course, brick and mortar store sales are taking a beating and almost all of them have been reeling despite all the literal and metamorphic window-dressing that they have been doing before and during the holiday season. But companies like Amazon.com, Inc. (NASDAQ:AMZN) have been smiling all the way to the bank.
The company has always been an Amazon amongst online retailers but many say that it needs to concentrate on having a more localized presence somewhat like what Best Buy has. The latter gives customers the option to walk into a store and demo a product they want to buy before they actually buy it. On the flip-side, Amazon.com, Inc. (NASDAQ:AMZN)’s prices are unbeatable.
There have been many suggestions that Amazon.com, Inc. (NASDAQ:AMZN) should aim to acquire Best Buy but that seems to be somewhat difficult at this point of time as the latter is currently in a phase where it is strategizing and re-structuring and in a comeback phase. It’s not like it would like to be swallowed by a giant before it can test its mettle.
Amazon.com, Inc. (NASDAQ:AMZN) has also been making some waves after Jeff Bezos announced that the company will eventually be using drones to deliver products to customer’s doorsteps and that same day, faster delivery would be possible within a few years time. Of course, this possibility was shot down by many others saying that regulatory and practicality hurdles will prove to be too overwhelming and that the drone idea will continue to be more fiction that reality.
Through the drone of the Ecommerce market, Amazon.com, Inc. (NASDAQ:AMZN) just keeps speeding right ahead. In 2012, the company had a monthly average of almost 90M visitors and it had a conversion rate of 4%. This is the percentage of visitors on its website that turned into customers. Though at first glance 4% might not seem to be a very impressive figure, the average conversion-rate across all websites that sell services and products and services lies in the 1%-3% rage. Another important fact is that in 2012, the company’s sales rose by 27.06% over its 2011 sales.
A winner all the way
Though the company performs well in many of its segments, its electronics sales do particularly well. Even in countries like China which is chock a block with electronic makers and products the Amazon.com, Inc. (NASDAQ:AMZN) kindle has done pretty well. These tablets have proved to be profitable within 6 months of launch in a market that is more than just flooded with electronics.
Most industry experts had their qualms about Kindle’s chance in China as the company is already choc-a-bloc with numerous devices from Samsung, Apple and Lenovo. But since 7 June which was when Amazon.com, Inc. (NASDAQ:AMZN) launched the Kindle Fire and Kindle paper white tablets in china, it has been proving to the world that it can hold its own in the most challenging market scenarios and still emerge the winner.