Naked Brand Group (NAKD) reshaping and disrupt the global e-commerce retail sector.
In what could end up being the Nasdaq’s most talked about stock this year, with a host of world-famous brands under one corporate umbrella.
This is the moment for investors who like to get in on the ground floor should start their research.
Star Power Meets e-Power
Naked Group already owns lingerie brands headlined by Heidi Klum and Stella McCartney. These celebrities alone have more than 16 million Twitter followers and tens of millions of Facebook, and Instagram followers.
Frederick’s of Hollywood could become a part of the Naked empire. Megan Fox, with her 1.35 million Twitter followers, has been touting the line. And Naked expects to close that acquisition in the third quarter of this year.
If completed the e-commerce deal is projected to significantly impact Naked for the better. 
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NAKD Moving Forward
Investors need to keep their eyes on Naked Brand Group (Nasdaq: NAKD), as breakout news and events are evolving.
The newest deal is just one of several partner additions the company has enjoyed lately….
In June Naked formed a merger with Bendon Group, a global leader in intimate apparel and swimwear to create a new $82 billon global brand under the Naked umbrella.
In July it forged a deal to put Heidi Klum fashion accessories in the $81 billion, nearly 10,000-store CVS chain.
And if that wasn’t enough for astute investors to note… its march into profitability is a well-grounded trend that looks nearly unstoppable.
NAKD’s String of Double-Digit Growth Continues
With soaring revenue, NAKD grew its gross profits by 34% from 2016 to 2017. Then it grew them another 23% in 2018… but the new e-commerce acquisition could really mean that NAKD has hit its stride as a lifestyle brand.
Much of its rapid growth was because major international retailers, such as Saks Fifth Avenue, Bloomingdale’s, Dillard’s, and Chico’s began carrying NAKD’s women’s lingerie line and underwear line.
And, all its products, from lingerie, to sleepwear, swimwear were now available at the world’s largest retailer… Amazon, as well.
Yet, while it is profitable, Naked Brands is testimony to the fragmented nature of the intimates apparel market… as well as its retail market.
That meant NAKD could start small and stay healthy as it transformed into an industry leader.
Exciting Brands Have Created A Super-Dominant Company
That’s because by combining with Bendon in 2018, with $120 million in annual sales, NAKD suddenly spanned the globe. Based in New Zealand, it’s a major force in the US, Europe and Asia.
Bendon brought the company a stunning array of name-brand products to the table, the most famous of which is the Heidi Klum brand. Klum is an international superstar. Her leisure line includes lingerie and swimwear.
Along with Klum, Bendon has a presence in 34 countries, distribution through over 4,000 shops. It also has an omni-channel platform with online, wholesale, company-owned retail stores and, outlet stores. In other words, it’s a retail powerhouse.
NAKD brings tremendous intellectual property to the merger.
That comes in the form of Carole Hochman. She is, quite simply, one of the most powerful trendsetters in the world. An industry pioneer, Hochman is considered one of the single most influential women in the intimate apparel and sleepwear business.
For more than 30 years she was the driving force behind the Carole Hochman Design Group, which designed intimate apparel for the likes of Christian Dior, Oscar de la Renta, Ralph Lauren, Jockey, Donna Karan, Tommy Bahama, and Betsey Johnson.
Hochman is an expert in translating brand identity into intimate apparel and has an innate ability to identify opportunities and trends and forecast successful endeavors that the rest of the industry quickly follows.
She was one of the first designers to embrace the concept of QVC television-based home shopping, recognizing the power of a customer who has proved loyal to her from the start.
Hochman serves as a Chairman board of directors…
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Under The Radar, Lingerie Is A Sexy Investment Sector
The intimate apparel business is driven by strong personalities, such as Carole Hochman and Leslie Wexner of L Brands (NYSE:LB). You may not have heard of Wexner, a multi-billionaire – but you’ve likely heard of L Brands’ most famous brand – Victoria’s Secret.
L Brands has treated investors tremendously well during the past nine years. It took off on a run that found it climbing from around $8 a share to more than $60 in December of 2017. That was a solid 652% gain.
The story the same was true for PVH Corp (NYSE:PVH), which among others is home to Calvin Klein, Warner, Olga, and IZOD.
Nine years ago, PVH was at $16.50. In May it went above $151. That’s an 815% home run.
Of course, the favorite company for intimates and leisurewear is the same as it was nine years ago. It’s Lululemon (Nasdaq:LULU).
Nine years ago, LULU’s shares traded for under $3. It was similar to the affordable price that NAKD trades for today.. Sector investors are pouring into NAKD because they see its potential to be the next LULU.
Truth be told, they’d be thrilled if NAKD did half as well as LULU. You see, from its humble beginning LULU has grown onto a $2 billion endeavor on yoga pants and underwear.
In the past nine years its shares have been on a tear – up 5,066% from around $3 to hovering at $155.
Along with its post-merger potential to rapidly expand its global footprint, Naked Brands (Nasdaq:NAKD), shares another trait with LULU… for that matter LB and PVH.
It trades on a major stocks exchange, the Nasdaq, where it is highly visible. It’s where companies with sudden growth spurts tend to be greatly rewarded… as the charts above indicate.
10 Reasons Naked Brands (Nasdaq:NAKD) Looks Poised For Explosive Growth
- Thanks to its earlier merger with 71-year-old Bendon Co, NAKD became a big name in the business with $130 million+ in annual revenues.
- NAKD is about to enter its third straight year of double-digit gross profits growth and show the world a profitable bottom-line net profits for the first time ever in 2019.
- NAKD has a huge global reach with a combined 4,000 retail outlets across Europe, Australia, New Zealand, Canada, and the United States.
- The power of iconic brands under one umbrella – Heidi Klum, Stella McCartney, soon could be Frederick’s of Hollywood, and more.
- Director of Design, Carole Hochman is an industry pioneer who created lingerie lines for world-famous brands such as Christian Dior, Oscar de la Renta, and Ralph Lauren.
- Naked Brands (Nasdaq NAKD) has a huge modern global sales platform with online outlets such as Amazon, and a major television presence via QVC and Home Shopping Network. The companies sell more than $13 billion of goods each year and are in an estimated 110 million homes in the U.S. alone. Wait until Heidi Klum hits TV… because QVC is set up for name brands. Dooney & Bourke once sold 10,000 handbags in less than five minutes.
- Lingerie sales are a trend that could be sustained for years because market research from IBISWorld indicates that in-store purchases are driven by teen-agers and women over 45.
- Intimates brands treat investors well. L Brands is up 652% in nine years, PVH Corp is up 815% in nine years, and Lululemon is up 5,066% in 10 years.
- NAKD is in the sector’s sweet spot. Because lingerie and sleepwear segment represent the largest share of consumer demand. This segment includes chemises, babydolls, panties, pajamas, and robes, representing 50.2% of revenue in 2017. Products in this segment often carry a high price tag relative to other industry items, which contributes to these goods’ large share of revenue.
- Lulullemon once traded on the Nasdaq at a low price not dissimilar to what NAKD trades at today.
This Could Be The Perfect Time To Start Your Research
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